The online store and pro shop built into your cheer gym software
Sell spirit wear, practice wear, bows, and snacks from one public link families can open on their phone. Sizes, stock counts, card and Apple Pay, and pickup at the gym — working from the same item list as your front desk.
Spirit wear sales should not live in a Google Form and a spreadsheet
Most cheer gyms run merch the same way: a form, a group text, a pile of Venmo screenshots, and one person matching sizes to names at 11pm. A pro shop link fixes all of that — families pay when they order, and you get a list of what to hand out.
Instead of a Google Form
A form takes an order but not the money, cannot tell anyone a size is gone, and leaves you reconciling a spreadsheet against Venmo. The store takes payment at the moment of the order and counts the stock down itself.
Instead of a separate shop site
A standalone webshop is a second bill, a second login, and a second inventory list that drifts from the one at your front desk. Here they work from one item list, and on the items you count, one set of numbers.
Instead of one-off payment links
Texting a payment link works for one customer and one sale. A store link serves a whole team at once, and families can browse before they decide.
Your store, on every parent's phone
Families open your link, pick a size, and pay. No app to download and no account to make. Tap a size to see the price change.
New warmups are in! Order by Friday and pick up at the front desk.
Team Warmup Jacket
From $65.00
Practice Bow
$18.00
Spirit Tee
$22.00
Shoe Bag
$28.00
Team Warmup Jacket
Fleece-lined. Runs true to size.
Every paid order in one list. Hand it over, tap done.
Mark an order ready and the family gets an email. The red number shows how many orders are still waiting.
Try it: tap Mark ready, then Mark picked up.
The last line is your own pickup note from Store Settings.
Everything a cheer pro shop needs
Built for how gyms actually sell merch — sizes, limited stock, and pickup at the front desk.
One public link
Your store is a real page with its own link. Put it in your Instagram bio, on your website, or in team chat — anyone who opens it can browse and buy, no CheerVue account required.
Pictures and details
Up to 20 photos per item that families swipe through, an optional label under each one, and a description for fabric, fit, and sizing — so nobody has to DM you asking whether it runs small.
Sizes, teams, and colors
Add any options you name — Size, Team, Color — and a choice can change the price. Families pick their combination on the item instead of leaving it in a note you have to chase.
Stock counts that hold
Count what you have of each combination. Sold-out combinations cannot be bought, carts hold tracked items for 15 minutes, and the front-desk register draws down the same count — so the store will not sell past what you have.
Card, Apple Pay, Google Pay
Families check out the way they already pay for everything else. Sales tax follows each pickup location’s store rate, and checkout has a box for your coupon codes.
Pickup you can actually run
Paid orders land in one Orders screen. Mark an order ready and the buyer gets an email with your pickup note; mark it picked up when they collect. A red count shows how many are still waiting.
Open your store this week
No storefront to build, no second platform to buy, no developer.
Turn the store on
One switch in Store Settings — you will need Stripe connected first. Write a welcome note and a pickup note, and copy your store link. Store sales tax is set for each location in Billing & Financial Policies.
Show your items
Items you already sell at the front desk live in the same list. Add photos and a description, flip "Show in store", and set up sizes or team options if the item needs them.
Post the link
Instagram bio, website, team chat, a flyer at the front desk. It is one reusable link — you do not send a new one after every drop.
Hand orders over
Families pay online. You mark orders ready, CheerVue emails them, and they collect at the gym. Every sale lands in your sales history and revenue reports.
It is not a bolt-on — it is the same gym platform
Store money lands in the same sales history and revenue reports as every other dollar you collect.
- Store sales appear in Sales History and your revenue reports like any other sale
- Cancel a store order before pickup and its counted stock goes back on the shelf
- Owners, admins, and office admins switch the store on and write its notes
- No separate store fee — the store is part of CheerVue
Want to see how the money side works? See CheerVue billing
Pro shop software, or a pro shop partner?
Gyms asking how to sell merchandise online usually mean one of two things. Both are fine. Some gyms use both.
A pro shop partner
An apparel company that builds a webstore for your gym.
- They usually print the gear, take the payment, and ship to the family.
- You hold no stock. Most pay the gym a share of each sale, on the partner’s payout schedule.
- Good for a once-a-season spirit wear drop you do not want to run yourself.
- The store is theirs. Sales, sizes, and customer details live on their site.
CheerVue Merch Store
The store inside your gym software.
- You choose the items and set the price. No store fee and no revenue share. Payment fees follow your register settings.
- Families pay on their phone and pick up at the gym. No shipping to manage.
- Good for practice wear, bows, snacks, and anything you already sell at the desk.
- Store sales sit in the same sales history as your front desk.
A partner store and a CheerVue store can run at the same time. Put the partner link on your website for the seasonal drop, and use your CheerVue store link for everything you keep on the shelf.
Questions, answered.
What gym owners ask about running an online store or pro shop.
Looking for more? Browse all FAQs or reach out.
Set up your gym tonight.
Run it tomorrow.
Sign up, verify your gym, and have your season, teams, and fees set up in under 30 minutes.
- Free up to 40 active athletes